To collect event data from a website, you'll need to add javascript to your site that sends analytics the details of each event that is triggered. refer to the analytics event tracking documentation on google developers .. Traditionally, the only way to set goal values was when creating the goal in google analytics, or from the tracking code using ecommerce tracking. with event goals, you have another option: using the event value as the goal value.. Trigger the event you are tracking via ga event tracking and then look at the real time events report to check whether the event data (category,action,label) is being passed to google analytics. #2 the second way to see the real time firing of events is through ‘ google developers console ’..
The inherent custom nature of event tracking coupled with the flexibility of using the event category, action and label with regular expressions as the match type, allows limitless potential to create unique, creative goal tracking solutions.. This week in search factory's #sfgettingsmarter session, george teaches you how to set up event & goal tracking on google's universal analytics.. Tracking events in google analytics can add extra, valuable data to your reporting and enabled event-based goals with dynamic goal values. we value your privacy we and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your ip address and browser information..
